There's also this new effort by Anthropic to provide a packaging system for MCP servers, called MCPB or MCP Bundles[1]. A bundle is a zip file with a manifest inside it, a bit like how Chrome extensions are structured (maybe VSCode extensions too?).
Is this something you're looking to integrate with? I can't say I have seen any MCPB files anywhere just yet, but with a focus on simple installs and given that Anthropic introduced MCP in the first place, I wouldn't be surprised if this new format also got some traction. These archives could contain a lot more data than the small amount you're currently encoding in the URL though[2].
[1] https://www.npmjs.com/package/@anthropic-ai/mcpb
[2] https://github.com/anthropics/mcpb/blob/main/README.md#direc...