Since this is by Apple, I’m certainly curious if this is aimed at becoming the new default format for Apple devices. What kind of effort does it take to do that, beyond getting the paper published?

On the PR summary page, the “speed” column should be labeled “time”. Time is lower-is-better, whereas speed means higher-is-better.

The BD rate column could also use a less cryptic label. (Though maybe the audience is paper reviewers and not me.) The paper itself doesn’t even write out what the BD acronym in “BD rate” stands for, but it seems like it would be fair and accurate and better to call the column maybe something like relative compressed size, and mention the exact metric in the caption — where there’s already an explanation of BD rate.

I’m somewhat confused by, and slightly skeptical TBH, of the device timings. Are they correct & fair? Why is the NN-only portion almost as fast on an iPhone 17 compared to a V100 when the V100 has 4x the FP throughput? Is it comparing apples to apples (ha!), and is the GPU implementation reasonable? The data suggests the GPU implementation is not saturating the GPU.

Also why are there several different GPU models? And why is V100 even used? V100 is four generations old and not even supported anymore.

I guess this is what happens when you chase after extremely low data rates but I’m not happy with the results.

According to Chrome Stats from Google 2019 [1], ~80% to 85% of images served are above bpp 1.0 ( Bit per Pixel ). Around ~95% are above bpp 0.5. I doubt this have changed if not gotten worse as images gets larger over the years.

There are images such as logo or specific patterns that works a lot better and compressed at low bpp ( below 0.5 ). But those are rare on web, and in the case here, most of the images are photography.

Which means at sub 0.3 bpp it is a ridiculously low bitrate even for Web photo.

HEIC on iPhone 17 is based on HEVC, H.265 hardware encoder on iPhone 17.

VVC / VTM is H.266 Codec, the successor of HEVC / H.265 most people may have heard of one of its encoder called x265.

ETM is H.267 Codec, currently the best in class video compression codec that is still in development.

I assume everyone knows about AV1 and AV2 already since we are on HN.

CPU Encoder, generally speaking produce better image quality while hardware encoder tends to be fast but lower quality. Both HEIC and AV1 are based on hardware encoder on the iPhone 17. ( At least that is my read of it )

In case anyone wondering. JPEG XL is not designed or yet to be optimised for low bpp. It excels at 0.8 bpp onwards depending of type of image. So the result of XL would likely be very bad. Similarly to normal JPEG and H.264 encoder.

I am wondering if this image codec is deterministic.

I would imagine if we use this on the web the actual image size would be a lot smaller. Meaning a lot of the artifacts we see shouldn't matter. And clicking on it would bring up a different image file.

There is finally a possibility in the future some half decent image could be included within 14K frame of the webpage.

Encoding and Decoding speed is actually useable on today's hardware. Decoding in sub 100ms on iPhone 17.

And on another notes, VVC is doing extremely well in terms of compression rate and encoding / decoding complexity.

AV2 launching by the end of this month.

[1] Figure 1

https://www.spiedigitallibrary.org/conference-proceedings-of...

150ms to decode 12mp is also incredibly slow. That's like PNG territory of slow. A more flagship 50mp image would be... oof.