Also, I can't access Google AI mode because I'm in EU but when looking at the video on YT, it looks like Perplexity, but googlified. I haven't seen any other tool that comes close to Perplexity yet, I have their app installed on all my devices and it's part of my daily life, it's so good! Especially with their pro plan (I got 12-months for free)
It's probably the most popular AI on earth by daily queries, and likewise probably an ~8B level model, it means a whole bunch of people equate Google AI to AI overviews.
I do probably 40% of my searches with AI Mode now. It can't possibly be profitable (and maybe that's why it's not more discoverable), but the results are awesome.
Edit: I also tried to show my aging parents how to use it, and it was inexplicably not available on their devices. They use old (10ish year) ios devices, which is apparently incompatible even though it's a web interface.
Google answers more concisely, faster and confidently, but not convinced quality of output is better. e.g. Google pulled in info from AWS and Oracle cloud when I asked a GCP specific question. Perplexity sourced only from GCP docs
Which is an interesting outcome since I'd expect google to excel in the search aspect
I've gotten it to identify:
- the comic from a random page of an obscure Russian comic
- obscure French comedy from a random clip
It was extra impressive because even reverse search from lens didn't immediately identity them
- it works when the info is either relatively well known or quite new
- no-AI mode now becomes dumber, the old trick to "grep" the internet with +/-/"" is gone
- When I know so little about a subject that the concepts are all vague and I'm intellectually grasping in the dark. LLMs are good at taking my imprecise wording and orienting me towards the paths/gradients others have taken.
VS
- I know this subject well enough and instead of fumbling around I want to be able to run grep over a massive amount of open text data.
While the former mode is useful, the act of training without asking has led to the repopularization of walled gardens. Early Google felt like being able to grep every library book in existence and a 3 paragraph summary in response to very poorly worded questions is a terrible trade.
I know Simon is smart and he included his search terms with their warts to be open so I don't want to elicit shame over this. But cmon, just type out bought ("Anthropic but lots of physical books..."). Complete anecdote but I have noticed my LLM reliant friends have become way worse at texting and it feels like it's worth taking 5 seconds to try to structure your thoughts, simply for the practice
OpenAI searches are even better, but GPT5 is extremely slow with thinking. Without thinking it's roughly equivalent.