Many of us in the indie music industry (hip hop sustained record plants for many years, arguably until independent music started pressing in the 2000s) have mixed feelings about records. It’s a lot of plastic. A lot of waste. And they’re cubersome to bring on tour.
But there isn’t another physical medium that sells at all as well as vinyl. Soft apparel always does well. But people want vinyl.
I don’t love the Gen Z framing of this though. Vinyl purchasing at this point is multi generational.
I don’t think it’s some mysterious Gen Z love of physical. I think we all know that Spotify doesn’t pay artists appropriately and we want to help sustain the music we love. Buying digitally is just isn’t the same for a lot of people (even though it arguably is the best and easiest income generator for artists).
This was a 5 year play by my dad. Shout out.
I have many happy memories of getting a new record as kid, laying in the floor and listening from start to finish while poring over liner notes and album art. There was a level of connection with the music that I just don’t get from listening to Spotify while I’m washing the dishes or something.
I know it’s sentimental, but I get so much joy out of watching my daughter do the same thing now. She has a blast going to our local record store, finding records from her favorite bands old and new and then coming home and just listening. No devices, no distractions, just her and the music she loves. In a sometimes horrible and depressing world, it’s a sweet escape.
In my family group there were a good numbers of vinyls gifted this past christmas and none of them are going to be regularly listened to as the majority of music consumption they do is "on the go" in the car or mobile.
Similarly, I'm seeing them make more purchases of "trophy books" where they read the book on their phone or listened to the audiobook but liked the book so much that they want to have it on their shelf (there are also special editions with elaborate edge decorations, etc. that seem to feed into this).
I support artists I like by going to their shows and buying lossless digital copies where possible (even if I listen to their music elsewhere).
But I don't want or need more physical "stuff".
Listening to an album you love, while taking the time to flip the record or tape, or taking the time listen to an entire album in your streaming service of choice, helps you to notice things and be present.
Recommended film: Perfect Days by Wim Wenders - https://en.wikipedia.org/wiki/Perfect_Days
Recommended book: Bridge of Waves by W.A. Mathieu - https://www.shambhala.com/bridge-of-waves-288.html
In 02026: Slow down, and fix things.
Slow is smooth.
Smooth is fast.
I’m a recovering audiophile. I got into the hobby because I enjoy technology in its myriad aspects, and had discovered that good speakers can make things sound better. As I began accruing CDs and re-ripping into lossless audio, I also began collecting vinyls via Record Store Day events of bands or artists I found interesting at the time, or the odd Collector’s Edition bundles of albums or games. The thinking was that when I finally settled into my own place, I could invest into some Hi-Fi kit to play them back.
Well, I fell out of the audiophile sphere when I got into data analysis, physics, human biology, and psychology: I had become inoculated against the bullshit that permeates the space, but still recognized the value of my album collection. I’d also pivoted into preservation, and so I began accepting relatives’ collections of older formats, like 78s. I still lacked playback mechanisms, though I now had the space and budget - just more pressing projects than a record playback setup.
And so here I am in 2025, in an apartment that transmits energy between units, with an upstairs neighbor that does somersaults and tumbles all day (thus shaking the space slightly). The cost of everything has skyrocketed, but it’s no longer a matter of a turntable and a phono stage to get going (need isolation as well, and that ain’t cheap). I’ve also - shockingly - got other, more pressing projects in front of me, one of which is a bedroom Hi-Fi setup that has physical controls for music streaming instead of smartphone apps - again, not remotely cheap.
Right now, my meager collection sits in a crate under the sofa, languishing. One day I’ll get to enjoy them, but today is sadly not that day.
BUT I would enjoy recreating the rituals that go with playing vinyl: obsessive cleaning of the disks, the gentle manipulation of a delicate tone arm, and the soft thud when the turntable cover drops. Playing a record was a minor event to be savored. I doubt the younger generations are getting all of that right.
Something like Bandcamp-style downloads, which you put on a micro SD card. You put the card in a 3d-printable piece of plastic, resembling a cassette case. When you buy the download, the band sends you a printed piece of paper (the inlay for the cassette case thing) saying “limited edition run #1, Sequence Number 465/2000; thanks for your support”. If you want to get fancy, maybe record the transaction in some kind of ledger; perhaps put the buyer's name on the band webpage as a patron.
For the software, perhaps there could be something open source based on hardware like the anbernic rg355xxsp and similar devices (multipurpose, portable, hackable by design, …)
It would take very little to get it established: A critical mass of bands in some genre getting together, their fans getting on board, and things spreading from there.
CDs were rapidly heading in the same direction as tape (and continue to), and both were less romantic and felt in many ways a less "authentic" format than vinyl did. The physical aspect of vinyl has a beauty that simply isn't replicated by the CDs optical storage system or the tapes magnetic storage.
Another thing I'd add is that I have a craving for analog more and more in my life these days, especially in music and other media formats. Everything is so polished and so clean that the novelty of the quality has worn off, and everything around you instead feel increasingly unnatural.
As an analogy, I've always thought it was interesting how awful the hologram quality is in Star Wars given they have extremely advanced technology otherwise. But if they were in perfect HD although they would be better from a functional perspective, there would also be something less romantic about them. It's hard to put my finger on why I feel that way, but I think the same is true of lots of technologies. When street lights are replaced with LED lights, they are more functional, but they're also less romantic. Or if you look at food packaging from the 50s, there's something romantic about the materials, colours and print used vs today's plastic packaging and digitally designed labels.
Anyway, I guess this doesn't surprise me at all and I think it totally makes sense, although I suspect most people don't even really rationalise why they're doing it. Vinyl just feels right because there's something more authentic and real about the format.
880 full length albums in my 12" collection, with pressing dates between sometime in 1955 and this October 2025. 70 years... They all get fairly regular rotation, I alternate between choosing something I feel like listening to, and using the Randomize button in Discogs.com where I track my collection.
A someday project is to figure out how set up an automated workflow to use ambient song detection/recognition to magically recognize when I am playing an album and scrobble it to last.fm to track my plays. It's nothing I want to do manually but it would be neat to see my own analog spotify wrapped summary.
Funnily I'm in the complete opposite cohort. I own a record player, because stereo sets used to come with one even when vinyl was on the decline already. I have less than a handful of records which I ever only played out of curiosity.
I have 2 (and a spare for parts) tts and a DJ mixer to allow crossfading (it's a 4 channel because it was the cheapest usable thing available). I threw in moderate Audio-Technica MicroLine cartridges in both and had to get a digital scale and some other calibration crap because these tts are some relatively cheap with a bunch of adjustments lacking interchangeable cartridges. I'm at around 10 milk-crate sized storage boxes and have stopped buying almost entirely. It's not a "purist" rig at all (I'm allergic to audiophiles) considering it feeds into a Marantz NR1711 that has Tidal and a PlexAmp Pi that drives a couple of Elac Debut mains and an SVS PB16.
Half of all buyers of scented candles actually burn them.
Half the buyers of those fancy soap bars in the shapes of fruit or whatever actually use them as soap .
Half of all shutters on houses can actually be closed to "shutter" the windows
After buying one vinyl album from a niche artist (djpoolboi), he actually then sent me a link to download the same tracks on flac, which I appreciated.
Lately I've found myself buying the same album both on vinyl for listening to at home, and on CD to rip for my digital music collection.
I work from home a lot so having to get up to flip the record gives me an excuse not to stare at my screen all day too.
Last Christmas, I bought 3 vinyl records as gifts. I don’t own a record player.
So I think lets not shame people for what they do on their own time that affects none of us really.
I don't think of them as "investments," though. I don't think they're actually worth that much.
I have the music on them as digital files that I got from Apple Music, though (I have an Apple One sub). Much better quality sound.
If you want to listen to music then Spotify runs circles around vinyl as a medium. Records really suck for music quality which is why everyone dumped them when tapes came along and then even more so when cd's became a thing.
If Vinyl was a good medium to listen to music then no one would have bought cd's or had a Spotify subscriptions.
I can't imagine people going back to old school crt televisions to watch sports or movies either, but I do see people
I guess I'm in the market for a new record player. Is that market picking up again?
Artist make no money off streaming. This is a real artifact I get to own, keep sealed and maybe get signed.
I did have the unfortunate experience of buying a D12 Devil's Night vinyl to find the cover image quality to look like some intern copied it off Google images.
And these were all artists and albums I know and love through CDs or streaming, so it's not like I'm buying them blind.
also, we're probably getting some really good stats with this stuff with the folks buying at their local record store, right?
by the way, what was the phrasing of the question they used to get this information?
I buy them because I like to see the cover & lyrics while listing to it (mp3).
The first is that even if people don't own a record player at the moment doesn't mean that they don't plan on getting one. I have multiple nieces/nephews who got record players (at their request!) this year for Christmas. Briefcase record players are becoming ridiculously more popular. The thing is there's no point in buying a record player if you don't already have some records, and artists are doing a lot more limited prints so sometimes you need to buy immediately to be sure you're going to get one.
My wife and I bought a new sound system in 2024, and we decided to include a record player. We have used it way more we had expected to. We still have streaming services (Tidal) but listening to a record has a ton of benefits. There's the fact that the entire album itself is an organized experience, not just random tracks, and the tactile nature of it is really appealing. The albums themselves are like pieces of artwork in a way that a CD or screensaver would never be.
It's also nice knowing that the artist I'm buying from is getting real money from the purchase, unlike the pennies they get from streaming.
(Ultimately I went all-in on smart speakers, so I couldn't just hook up the turntable anymore, and getting a turntable/adapter that digitizes the audio to send over Bluetooth, just no...)
Most of my collection I did get for the art or to support the artist more directly (there’s one I always buy the test pressings from on every album he puts out, I get to hear it like a month before release).
My dad has a pretty big record collection, he didn’t play them a ton, what we would do was dub them to metal cassette and listen to those so it wouldnt degrade the records. So there’s a boomer equivalent to using streaming over playing the original physical copy.
Preordering product – whether books, vinyl, or digital – really, really helps self-funded artists and indy arts business.
Keep it up, kids! :-)
Streaming is convenient for travel and great for previewing music, getting recommendations etc. But if I want to sit back and truly enjoy albums that I love, that’s where vinyl comes in.
I have a decent sound system. Buying albums on vinyl that I’ve listened to 100’s of times and playing through the system blows me away. I’ve been unable to get the same effect or quality from digital, despite trying everything aside from a $2000+ DAC. Wired streaming. Lossless. Various services and formats. CDs. Technically better quality. My ears disagree.
At the end of the day, vinyl is more enjoyable for me and many others. It’s a better experience.
To quote Trent Reznor:
VINYL MISSION STATEMENT
IN THESE TIMES OF NEARLY UNLIMITED ACCESS TO ALL THE MUSIC IN THE WORLD, WE'VE COME TO APPRECIATE THE VALUE AND BEAUTY OF THE PHYSICAL OBJECT. OUR STORE'S FOCUS IS ON PRESENTING THESE ITEMS TO YOU. VINYL HAS RETURNED TO BEING A PRIORITY FOR US - NOT JUST FOR THE WARMTH OF THE SOUND, BUT THE INTERACTION IT DEMANDS FROM THE LISTENER. THE CANVAS OF ARTWORK, THE WEIGHT OF THE RECORD, THE SMELL OF THE VINYL, THE DROPPING OF THE NEEDLE, THE DIFFICULTY OF SKIPPING TRACKS, THE CHANGING OF SIDES, THE SECRETS HIDDEN WITHIN, AND HAVING A PHYSICAL OBJECT THAT EXISTS IN THE REAL WORLD WITH YOU. ALL PART OF THE EXPERIENCE AND MAGIC. DIGITAL FORMATS AND STREAMING ARE GREAT AND CERTAINLY CONVENIENT, BUT THE IDEAL WAY I'D HOPE A LISTENER EXPERIENCE MY MUSIC IS TO GRAB A GREAT SET OF HEADPHONES, SIT WITH THE VINYL, DROP THE NEEDLE, HOLD THE JACKET IN YOUR HANDS LOOKING AT THE ARTWORK (WITH YOUR FUCKING PHONE TURNED OFF) AND GO ON A JOURNEY WITH ME. -TRENT REZNOR