Late adopter. Started last night. Stayed up four hours past my normal bedtime because I couldn't stop. (Ended up "building" a fancy .MOD player for DOS in Turbo C.)
Needed the Max 5x plan after two hours. (The 'Pro' plan should be renamed 'Sampler', made one-time and free with CC details.) Max 5x seems like it can sustain my current appetite.
I very quickly went from thinking it was overpriced (around 100 USD/month) to worrying that this pricing can't last. I think I get about 50 working hours per week with this plan. So, running the numbers I guess the hourly cost is about 50 cents.