From what I’ve read, this will be about ads in chat as suggestions? So “active” ads on response?
Why not go the approach of passive background “agentic” ad suggestions like, “hey, we know X, Y, and Z about you - would you like us to monitor certain brands related to your interests for deals and allow advertisers to pitch these deals to you?” And make these hyper specific so you can opt in.
I, like many people who dabble with music as a hobby, have GAS (gear acquisition syndrome) - why not let me toggle something like “ok, I don’t want ads, but if any of your partnered brands have a sale or good deal on X, feel free to email me, and use your ChatGPT smarts to pitch me on why it’s a good deal and how it suits my current gear set up”
I used ChatGPT to set up my guitar pedal board so surely this isn’t a huge leap.
Between Claude and Gemini it just wasnt needed.
Will openai be the MySpace of this era?
https://www.cnn.com/2025/11/06/us/openai-chatgpt-suicide-law...