I think the table at the end of the article is more so.

- Worldwide sales -10% YoY

- China sales -26% YoY

And when you cross compare Porsche saying they sold more EV powertrains than their gas equivalents against China's new found foothold as the market leader in consumer electric cars (BYD, NIO, Xiaomi, etc...)

Then I think you see an early indication not just of electric car dominance, but of the (very potential) rise of China as the premier automotive super power.

I’m not anti-EV but the electric Macan and Cayenne look awful. They are under equipped technologically relative to their Chinese peers (heck basically anything).

Porsche sort of sold its soul for this tech-forward design but it doesn’t deliver any meaningful benefits, these cars don’t even have level 2+ highway cruise control. In the meantime I get a bunch of crap screens and lose all the glorious physical buttons and I don’t even have a fun engine rumble to make up for it?

So, the cars are ugly and uncool (I grant a matter of taste), aren’t selling in their target market (China) won’t sell meaningfully in their backup market (US) and they’re behind GM, Tesla and BYD in all regards on quality of life stuff.

Not a recipe for endurance.

Electric motors are essentially maintenance free over the life of a BEV, same for the batteries. The maintenance is for brake pads/rotors, but regen braking also avoids that.

There is the passenger heat pumps for heat/cooling, and the lighting, but LED lighting also requires minimal maintenance.

That cuts out a large chunk of the automotive industry in general.

US/EU/JP manufacturers are having to handle a major market disruption, independent of whether or not CN is leaping over them.

Some electric sports cars, and I'm not sure but Porsche may be one of them, have a loud deep bassy faux-sports engine sound emitting from the speaker. "VROOOOM VROOOOOM VROOOM!" - on an electric car.

Does anyone else find this *extremely* weird?

It's like a petrol car having a speaker playing the coconuts (as it's replaced the horse).

The audience of Porsche SUVs (cayenne, macan) care about signaling wealth via the badge. But they mostly want an everyday car for their commute, groceries / kid pickup.

No wonder the EVs options sell better. They have the badge, and are better at everyday tasks.

The 911 will stay gas powered (maybe e fuel at some point if mining of oil stops), because the target audience cares equally for signaling as well as the driving experience.

The end is in sight for German cars as Chinese made electric cars take over.

I have had several German cars. Never again ! Sticking to Japanese and probably Chinese cars in the future.

German cars were decent once. Now they are notorious for poor long term reliability.

Hybrid porsches are called "tax evasion hybrids" atleast in finland

It all depends on service network and value for money. And now charging network and range. People who find a way to give you value for money will probably nail it.

I can't overstate how catastrophically stupid this is. Paying what they consider smaller competitors real cash to build core software, instead of developing that capability in-house or acquiring a few startups with decent engineering talent.

This isn't just a bad decision. It reveals a completely dysfunctional decision-making process and a total absence of technical ambition.

People who say but "Porche/Mercedes/etc.." has this design. Luxury segment is not coming from nowhere. This is the same reason british luxury cars are gone essentially. It will take some time, but EU built cars will be in a constant decline.

What's even more fun, they don't want to protect their own market the same way chinese did.

1. A lot of hybrids 2. "Reasons for the decrease in both regions include supply gaps for the combustion-engined 718 and Macan models due to EU cybersecurity regulations."

What is the second about?

Porche possibly could sell more by putting the price up

They put their marque behind EV and Hybrid. It worked. Their brand sold well. This is in contradistinction to vendors who won't think about this market niche in positives, but are being dragged into it.

also they put a dinky 2KWh battery in some 911s

They could have copied Teslas playbook and create a cool, fun, overpowered electric 911 or Targa or pull an old, fun concept and make it electric.

Instead, they have a boring SVU and the panamera, one of the probably ugliest car they have.

No one buys a Porsche because they want a sensible car for their family or they need something with large storage. They want midlife-crisis cars that go fast and look sleak.

They are now giving up on their entire electric strategy.

I don't get it. They could have ridden the wave of electric fun vehicles, instead they are giving in. Either because they can't do it or because they had no real interest to begin with.

but now they've lost their luster since china makes cars better than most luxury brands and china has a moat in EVs

so what's left is either the US or emerging markets

always have been a fan of Porsche.

hope they find the way forward

These days, I think it is just far better to do without a car. I like being very local, and if I really need to go somewhere outside my city (SF) I'll just not lol.

I'll take a flight to visit my parents or my closest friends. Everyone else, we can just meet online.

I have no friends in SF, so I'm just sorta dissolved into the neighborhood. When I did have a car, I'd go on long drives but looking back that was just a waste of time. Maybe I'll drive again when I've "made it" but until then, gimme some Brooks lol.

/s