It's all the same design language and materials you'd seen on Apple product. It's almost like someone went "let's make the infotainment a giant Apple watch".

I would expect you call up a good designer and they design something special that works in the language of your product, something uniquely new, but also uniquely Ferrari. But what seems to be happening here is if you phone up Johnny Ive you'll get a slapdash re-run of 2010s iPhone design.

There aren't enough buttons, there is too much to read, and all of this while I'm driving.

I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your information was right at eye level, and you never had to look away from the road to see your RPM or speed, and probably more, but that was 30ish years ago, and I barely remember yesterday.

There are some nice buttons here, and individual components (as photographed) look good on their own.

BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.

Apple has way too much influence on the world at the moment and people coming from Apple as well. Can't wait before we came move on to some fresh stuff, but that you mean the boomers let go of their powers and they definitely don't want to do that.

https://www.ferrari.com/en-EN/auto/ferrari-luce

Why do they go for OLED fake analog gauges? You don't need to switch between a million different faces for gauges. A Ferrari is supposed to be about the driving experience, not the gimmicks.

The paddle shifts got me intrigued, how it's working under the hood?

It looks like the interior of many cars now except for having stick like manual toggles like a retro control panel. It's not consequential at all, unless they mean "following as a result of".

Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea. Honestly refreshing in a sea of sameness in the car industry today.

the emergency lights button should be colored red and elevated because it needs to be interacted with in high-stress situations

temperature should be set with a slider rather than a toggle switch because then a given temperature selection becomes spatially consistent and selecting max-hot or max-cold is instant and obvious

and so on

all in all better than expected and shows that we are moving past the "everything is an ipad" phase of civilizational development

Some nice details: - There's digital readouts around the binnacle gauges - The physical needle on the speedo comes from the outside to leave the center available for the digital screen - The drive selector has a small screen (light?) in the center as an indicator

The combination seems like it may create a quite polished feel if it's done well in motion.

I like the physical controls. I actually just traded off my truck over the weekend and the climate controls being through the screen were a major part of that decision. It still seems like the switches here are pretty minimal and might be annoying - do you have to go through the screen when your windshield starts to fog?

No mention or picture of any Ferrari or Jony Ive.

The clock looks like a dollar store alarm clock. The center console otherwise looks okay, environment management can be done easily, that's a good trend to continue.

The instrument cluster has no aura - completely anonymous, doesn't make me think "Ferrari" or "high performance, high technology".

Rounded square design language isn't fit for purpose in a ferrari, which is about aerodynamic shapes that reinforce that you're in a high-performance sports car.

Jony Ive is a garbage-tier car designer. He'd fit in better at Kia. Or Volvo.

I'm lucky enough to have driven quite a few modern Ferraris (488, 812, FF, California) and what they have in common is that their interiors are not very pretty or advanced, but everything is where you'd expect and gives the info you need (that is, apart from the horrible non-deterministic placement of the indicator switches on the steering wheel).

This is not a Ferrari interior. It's an interior for rich people who will buy a Ferrari EV and think they have a Ferrari. Like the Purosangue before it, it cosplays as a Ferrari while diluting the brand.

I recently went straight from a California to a Miata ND, and the Miata is just so much more fun in every conceivable way. Cheaper interior for sure, but it can actually be used in fun ways on normal roads and you cannot hide weight with electronics.

these links are ok:

https://www.reddit.com/r/cars/comments/1r04f0x/official_ferr...

https://www.ferrari.com/en-EN/auto/ferrari-luce

It’s a mess. Disparate palettes even in grey is a serious WTF accomplishment. The ring over the Launch button is absolutely superfluous and idiotic at the same time. No function and even worse form.

Ugh. Enzo at least can power the first charge from the output of him spinning in his grave. Yes, I could do better.

This is something that we need to read slowly.

The "ferraristas" have been the most ardent sect on the cult of the internal combustion engine.

If these guys can be converted, then, probably, the last holdout in veneration of oil will probably be the government of the United States.

Designed by Apple's Jony Ive /s

I wonder how an ai would design it.

Aren't those designs copyrighted by apple?