- I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior".
It's all the same design language and materials you'd seen on Apple product. It's almost like someone went "let's make the infotainment a giant Apple watch".
I would expect you call up a good designer and they design something special that works in the language of your product, something uniquely new, but also uniquely Ferrari. But what seems to be happening here is if you phone up Johnny Ive you'll get a slapdash re-run of 2010s iPhone design.
by jermaustin1
7 subcomments
- I can't tell if it is just me, but a digital analogue clock is weird. I'm all for analogue time keeping with hands circling a face, but when it is put on a flat screen, it feels cheap.
There aren't enough buttons, there is too much to read, and all of this while I'm driving.
I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your information was right at eye level, and you never had to look away from the road to see your RPM or speed, and probably more, but that was 30ish years ago, and I barely remember yesterday.
- I feel like nobody has figured out yet how these screens and components in a modern car should fit together that don't look like little iPhones and iPads just mounted in a car.
There are some nice buttons here, and individual components (as photographed) look good on their own.
BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.
- I welcome to physical buttons. But multiple rectilineal shapes dominate without harmony. Almost feels like a semi truck interior.
- The guy is more than has been at this point.
It's nothing special, almost ugly in some ways.
Apple has way too much influence on the world at the moment and people coming from Apple as well.
Can't wait before we came move on to some fresh stuff, but that you mean the boomers let go of their powers and they definitely don't want to do that.
by Brajeshwar
1 subcomments
- I see lots of physical buttons in the pictures. I believe that is good and the way forward.
- Needing to “dock” the key in the center console to start the car is clunky. We’ve had the proximity key thing figured out for like 15 years. It also seems impossible to have the car key on a ring with anything else?
by jonasdegendt
0 subcomment
- There's a more in-depth page on the Ferrari website:
https://www.ferrari.com/en-EN/auto/ferrari-luce
- This is just so sad. One would have hoped Ferrari aa a car brand care about their design language enough to not look like any other car in 2026. That iPad in the middle looks just a bit more refined than the middle console tablet glued to a Dacia Sandero.
Why do they go for OLED fake analog gauges? You don't need to switch between a million different faces for gauges. A Ferrari is supposed to be about the driving experience, not the gimmicks.
- It looks nice but nothing groundbreaking. If you hadn’t told me Jony Ive did it, I wouldn’t have ever known or thought it was unique.
- The wheel looks good, remind me of a F1 one! Loved the dials on it! It's proper cockpit, gave me launch control vibes. The integration between physical and digital looks smooth.
The paddle shifts got me intrigued, how it's working under the hood?
- > What you’re looking at here is arguably the most consequential car interior, well, ever
It looks like the interior of many cars now except for having stick like manual toggles like a retro control panel. It's not consequential at all, unless they mean "following as a result of".
- While I don't think the center console is very ferrari-like, and kind of looks more like a piece of consumer electronics to me, I quite the gauges.
Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea. Honestly refreshing in a sea of sameness in the car industry today.
by germinalphrase
0 subcomment
- While I quite like the choices around physical vs digital controls, this aesthetic feels refined to the most unexciting degree: objectively good, but locked in the past. In fairness, automotive interiors (especially EVs) seem to be having a bit of an identity crisis across the board.
by herbturbo
1 subcomments
- Looks like a sim racers rig or something Logitech designed. This bland tech aesthetic and cost cutting mindset has already ruined Porsche and I guess now it’s Ferrari’s turn.
by recursivedoubts
1 subcomments
- glad to see some physical buttons, but there aren't nearly enough of them and they aren't differentiated enough
the emergency lights button should be colored red and elevated because it needs to be interacted with in high-stress situations
temperature should be set with a slider rather than a toggle switch because then a given temperature selection becomes spatially consistent and selecting max-hot or max-cold is instant and obvious
and so on
all in all better than expected and shows that we are moving past the "everything is an ipad" phase of civilizational development
by rodeoclown
0 subcomment
- There are several ideas here about how to elegantly combine physical switches, knobs, and dials with digital displays that I quite appreciate in this design.
Some nice details:
- There's digital readouts around the binnacle gauges
- The physical needle on the speedo comes from the outside to leave the center available for the digital screen
- The drive selector has a small screen (light?) in the center as an indicator
The combination seems like it may create a quite polished feel if it's done well in motion.
- Ugh, maybe I need to see it inside an actual car but overall looks like it could belong inside a small truck/SUV if you took away the Ferrari logos.
I like the physical controls. I actually just traded off my truck over the weekend and the climate controls being through the screen were a major part of that decision. It still seems like the switches here are pretty minimal and might be annoying - do you have to go through the screen when your windshield starts to fog?
- Link only shows a Tesla Cybertruck with Police markings?
No mention or picture of any Ferrari or Jony Ive.
by drzaiusx11
0 subcomment
- Fun to see Ive's pivot to adopting skeuomorphism (false analog clocks, etc) a design trend he famous opposed iirc.
by twalichiewicz
0 subcomment
- https://www.youtube.com/watch?v=6Wv1btxCjVE
- Everything is a squircle (or whatever those continuously curved corners are called). I quite like it - but it definitely has Ives signature style.
- Don't vibe with it. Give me a 2 door Porsche EV.
- It would look better in some Mini Cooper version
by tonyedgecombe
1 subcomments
- It's going to be the thinnest Ferrari ever, machined out of a single block of aluminium (or is it aluminum).
- This makes Jony Ive look like a one trick pony. The dashboard is now a collection of tablet-looking things.
- Nest on wheels. Not my cup of espresso.
- The corner radius on those displays it getting out of hand.
- Is this a glimpse into what the Apple Car interior components may have looked like?
- It looks very much like something out of the Alien universe. I kind of love it.
- So wait a couple of iterations for him to get used to designing for cars?
- Why would he block cup holder access with a big steel bar?
by automatic6131
3 subcomments
- That steering wheel looks absolutely awful. Like a budget car. And the UX is rubbish. The easiest to reach buttons are ones that are nearly never needed: drive mode (usually used 0-2 times per trip), wiper mode (but no single wipe?). The only frequently used ones are the indicators - which I don't love but I guess stalks are a bit meh aesthetically - and the speed cruise. But sensors? Suspension? Why are they there?
The clock looks like a dollar store alarm clock. The center console otherwise looks okay, environment management can be done easily, that's a good trend to continue.
The instrument cluster has no aura - completely anonymous, doesn't make me think "Ferrari" or "high performance, high technology".
Rounded square design language isn't fit for purpose in a ferrari, which is about aerodynamic shapes that reinforce that you're in a high-performance sports car.
Jony Ive is a garbage-tier car designer. He'd fit in better at Kia. Or Volvo.
- Not a big fan, get Dieter Rams to do it.
- Am I the only one who hates, absolutely hates rounded corners, and modern cars do not require a start/stop button or air vents.
by loloquwowndueo
0 subcomment
- Yuck looks like someone grabbed an AI and said “design me a car interior where everything looks like an iPhone”
- It looks like those "Xbox 720" "leaks" in 2009
by dundundundun
1 subcomments
- This is stupid.
I'm lucky enough to have driven quite a few modern Ferraris (488, 812, FF, California) and what they have in common is that their interiors are not very pretty or advanced, but everything is where you'd expect and gives the info you need (that is, apart from the horrible non-deterministic placement of the indicator switches on the steering wheel).
This is not a Ferrari interior. It's an interior for rich people who will buy a Ferrari EV and think they have a Ferrari. Like the Purosangue before it, it cosplays as a Ferrari while diluting the brand.
I recently went straight from a California to a Miata ND, and the Miata is just so much more fun in every conceivable way. Cheaper interior for sure, but it can actually be used in fun ways on normal roads and you cannot hide weight with electronics.
by deafpolygon
0 subcomment
- Chamfer edges… good ol’ Ive hasn’t changed much.
- one trick, out of fashion, pony.
- Very iPhone
- It doesn't work for international users.
these links are ok:
https://www.reddit.com/r/cars/comments/1r04f0x/official_ferr...
https://www.ferrari.com/en-EN/auto/ferrari-luce
by trollbridge
0 subcomment
- "Jony, I've designed [the] Ferrari Luce EV interior".
by 6stringmerc
1 subcomments
- This is the first automotive interior design for the blind.
It’s a mess. Disparate palettes even in grey is a serious WTF accomplishment. The ring over the Launch button is absolutely superfluous and idiotic at the same time. No function and even worse form.
Ugh. Enzo at least can power the first charge from the output of him spinning in his grave. Yes, I could do better.
by diego_moita
0 subcomment
- "Ferrari EV"
This is something that we need to read slowly.
The "ferraristas" have been the most ardent sect on the cult of the internal combustion engine.
If these guys can be converted, then, probably, the last holdout in veneration of oil will probably be the government of the United States.
- > Application error: a client-side exception has occurred while loading www.topgear.com (see the browser console for more information).
Designed by Apple's Jony Ive /s
- Iphone 4 vibes.
I wonder how an ai would design it.
Aren't those designs copyrighted by apple?