Video of Bezos talking about this: https://www.youtube.com/watch?v=rxsdOQa_QkM.
IMO it’s a useful decision making strategy at times, mostly to not overthink the easily reversible.
Great Clips or Weldon Barber, are you feeling lucky?
In the last 15–20 years, many people have been forced into an uncomfortable moment due to job loss (Great Recession, COVID, AI etc). They have learned to recover. Could this be why we see more entrepreneurs than ever before now?
Second point is: You don't need to reverse the decision you took, instead you may find a way to fix the impact but not the root-cause.
It's like when one fucks up the MySQL replication and the data consistency is corrupted. One can manually (and slowly) fix the inconsistency with downtime. Or, spin up a whole new cluster from an existing well-known node/state. Some entities may be missing, but you could gradually add them back later.
Not a reversible, but recoverable decision.
Amazon goes by with one-way vs two-way door decisions internally. Sometimes adding much bureaucracy to the equation. Just-do-it/Bias-for-action aspect usually don't go as far as the recovery period prolongs.
(Also works well with LLMs, for risk assessments)
That mindset has served me well both personally and professionally.