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Hacker News Hacker NewsI just want to add that in addition to peculiar web design, Japanese websites have a way of assuming architectures or usage patterns where servers need to sleep or do some kind of scheduled job, which is really weird for people used to sites that need to account for a range of timezones or 24/7 availability (unless there is a pre-announced downtime that exists as a one-off thing). I know at least three websites off the top of my head that go down for "maintenance" at an exact scheduled time for hours every day, assuming that users would never want to access them overseas during those times (actually, one of those three doesn't even announce the reason, it just returns "server failed to respond" errors until it's time to "open up" for business again). Many services work fine, but at least a quarter to a half of Japanese web services are awful even though they eventually work if you can strangle yourself into making it work. The floor for Japanese web services is way below the floor for American ones. Those sites can get really mindnumbingly bad both on the front end and back end. I'm not sure what the cause is, but it must be a variety of factors. If tech-savvy users can't even make it work, I feel really bad for the struggling elders forced to use those sites.
The font thing is also underrated as a factor. When you only have a handful of web-safe CJK fonts and you can't rely on weight/size variations to create hierarchy the way you can with Latin text, you compensate with color and density. It's a constraint that pushes you toward a specific aesthetic whether you want it or not.
I think the framing of "peculiar" is a bit western-centric though. Dense information-heavy pages are arguably more respectful of the user's time than the trend of spreading three sentences across five viewport-heights of whitespace.
To contrast with a superficially similar style, Chinese web stores are also maximalist, but they tend to assault you with popup coupons, confetti effects, and other such things. Japanese style feels very efficient and utilitarian by comparison.
I’m not aware of this stereotype of Japanese minimalism. I guess there’s Marie Kondo, and some Japanese high-end dining tends towards minimalism. But then there’s manga, anime, kawaii, Nintendo, Sega, Miyazaki, etc., a lot of which is closer to maximalism than minimalism.
Example: liquid glass, anything published by Taco Bell, the meme of making sites look like they came from Geocities in 99, etc...
Japanese society can adopt things fast the "keitai denwa" where created and adopted earlier than anywhere in the world but in 2025 most companies still use fax machines. The japanese society seems to have different citeria for adoption and depreciation of technology (compared to the west).
When considering web layout you have to consider traditional media layout for example magazines, newspapers, books, flyers or comics. With the japanese language it is possible to layout your articles (text) in different directions left-to-right, top-to-bottom and top-to-bottom, right-to-left. Magazines are read from (western)back to front. Basically there is more flexibility in layout compared to other languages but translating that tradition to the web is difficult today and historically was very difficult.
Most visited websites are news pages, those will be layed out more similar to a traditional newspaper. In japan they often adopted a column layout where in the west we adopted a more list like (row layout) format.
As stated in the article CJK characters are problematic, however the japanese text especially is confusing (because they tried to solve it early on) on the encoding side as there are a few standards that don't cooperate. Especially on the early internet due to technical limitations and a fractured technology landscape (different devices, and operating systems). Therefore a lot of websites that wanted more advanced layouts opted for (and still do) publishing images embedded in html for more advanced font and layouts.
Also most japanese primarily visit japanese language text websites and therefore don't come in contact with the western website design styles very often. A lot of non English speaking countries have this however in japan it is common because of the relative cultural separation. Most japanese just don't interact with companies people or media outside of japan often, a huge part of this is because they are a first world country that has a very low English proficiency. leading to the two styles evolving independently.
https://news.ycombinator.com/item?id=25148942
https://news.ycombinator.com/item?id=6718067
https://news.ycombinator.com/item?id=16254569
https://news.ycombinator.com/item?id=30523955
https://news.ycombinator.com/item?id=33745146
https://news.ycombinator.com/item?id=35209424
otherwise, a lot of japanese webpages just seem impossible to navigate to me. Some images are clickable, some aren't, you still have to scroll to reach where you're going. It's just a bit like a maze, and a lot of what you see is kind of useless.
Depending on the brand, you might want to appear like a good bargain! Alternatively, you might want to appear like you sell luxury items. But either way, the design is communicating something.
The funny thing is, Western minimalism is strongly influenced by Zen, which is diametrically opposed to this.
But fonts with good CJK support have wider Latin letter-forms, even when not in `font-variant-east-asian: 'full-width'` mode. I write about this here: https://maxbo.me/subordinate-latin.html (and cite "the peculiar case of Japanese web design")
In my brief experience,
- Promotional websites (e.g. https://ant.design/index-cn, https://seed.bytedance.com/zh/seedream4_0) seem to be designed similarly to Western websites
- Chinese mobile apps do seem to be more colorful in general (as observed with Japanese websites in the article), and some are more information dense, like Douyin Shop and Live. Bullet comments also add to the density
- I briefly worked at TikTok US, where the company uses Lark Suite. The desktop and mobile interfaces look pretty similar to Notion/Slack, but it has more vibrant colors and slightly more features (being an everything app for the workspace)
I actually hated the web design at first but now I much prefer it and find it difficult to use American apps with the modern tech aesthetic now.
I noticed that I started to get annoyed doing things like filling forms. I feel like American apps tend to reduce complex flows into simpler decisions but requiring more steps. It feels like my brain is wired to want to see as much information at once now.
I've always found Japanese design fascinating
The company was well known amongst the web development industry, as it was often referenced at colleges and universities.
I’m not pretending to understand the why better than the author of this piece - just saying I’m happy for Japan.
I mean, it's literally* gambling, so both are supposed to be maximally obnoxious. There aren't supposed to be differences. Yet there appear to be.
And that makes me think that there might be just differences in dopamine resistance between two cultures or something. Like people just take higher doses. I don't think that'll be a crazy concept considering that typical ABVs of hard drinks vary by regions.