A "world" is just senses. In a way the context is one sense. A digital only world is still a world.
I think more success is in a model having high level needs and aspirations that are borne from lower level needs. Model architecture also needs to shift to multiple autonomous systems that interact, in the same ways our brains work - there's a lot under the surface inside our heads, it's not just "us" in there.
We only interact with our environment because of our low level needs, which are primarily: food, water. Secondary: mating. Tertiary: social/tribal credit (which can enable food, water and mating).
Or is it to accelerate Skynet?
As a french, I wish him good luck anyway, I'm all for exploring different avenues of achieving AGI.
Hope it puts to bed the "Europe can't innovate" crowd too.