I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..."

Edit: (Apple stopped reporting sales numbers in late 2018)

I still haven't found any concrete evidence but I think the Key travel on Neo is at least 1-2mm higher than Air and Pro. And back to the good old MacBook Pro Early 2015 era keyboard.

If it could make the trackpad completely silent and an A19 Pro with 12GB, double the SSD speed would have been perfect. Would have loved M5 with 16GB Memory but I guess that eats into Air.

Apple is having their Windows ME moment.

It doesn't matter how much cheap hardware you throw at the unwashed masses.

It's all about the software they would say. The chickens have come home to roost.

But on the other hand, this is kind of the culmination of them owning their hardware stack. They can avoid the commoditization race to the bottom since they are the exclusive owners of a significant amount of their hardware vertical, From chips to enclosure. Perhaps that will let them retain the margins that were previously driven by a consumer base that prized prestige over price.

While my intuition is that this may be the last big cash grab that Apple squeezes out of their premium image, they did have a massive hit back in the day with the original iMac (the CRT based one). They've defined "cheap and premium" categories before.

People have been asking for iPhone SE to come back for what feels like decades, maybe they will do that next.

Reading this line made me think of the old I'm Mac / I'm a PC commercials. This may be fresh on my mind because Justin Long and John Hodgman are selling Ozempic now.

The headline hints at a causation that I don't think exists.