What are the complements of code?

- Distribution

- Operation

- Marketing

- User experience

- Attention

All of these are going to get more valuable. We're at the beginning of this, but I don't see those components becoming less important.

This quote also hit home: "But software is mostly a thing people use, and getting people to use things is not a building problem. It never was."

As engineers, we think that everything is a building problem. Building is fun and seems less risky. It's our natural bent. That's why the canonical advice for software startup founders is to talk to customers as much as possible.

I've been a regular on HN for nearly 10 years and never knew that "dang" was just an abbreviation of his name.

> Reddit in 2010 was ugly and confusing and had the subreddit system, which I maintain to this day is one of the worst information architecture decisions ever made for a site that size

I never thought of reddit as ugly or confusing, and it still has the subreddit system. Not sure what the author is talking about.

There's lots of good ideas between the tagging, flag explanations, the moderation log, the invitation tree, the on-topic requirements, etc.

(The rest of the post is great too. I feel like the post has given a name to an important idea.)