When every other invoice looks like it was spat out by the Stripe invoice generator, owning your invoice presentation layer can be a competitive advantage. Your billing provider has thousands of customers so its aim is to provide a standardized experience. You, however understand your business best and have the strongest capacity for value communication.

This is still a hard problem. Ensuring a consistent layout for invoice shapes as pricing and packaging complexity increases is a task that drives eng teams mad. It is also one of those things that feel like a vanity ask until renewal time comes and your customers have sticker shock because you've failed to maintain the value anchor.