I just have to call out how much this impacted my mom’s life. She’s 100% blind and has access because of her iPhone and iPad. Yes she learned JAWSs and literally took classes to do it. Every single windows update has made it so she’d have to retake this class. The iOS updates a rocky but she isn’t literally hamstrung.

My dad, damn near 80, is still happily using his 2012 i7 Mac mini I set him up with before moving away.

Anyway, excited for the future of Apple under Ternus and a hardware guy at the helm. What kind of a11y does robotics have? https://machinelearning.apple.com/research/elegnt-expressive...

I do wish Apple used some of its massive cash hoard and market power to do better in software. The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it. Same with VisionPro although maybe that story is just early. The VisionPro store demo was the closest I felt to tech magic since I was a kid in the 80s. The price was high but not prohibitively so. Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.

I've lost track of the Apple Cash hoard which was insane some years ago but it would have been better for Apple to proactively invest in developing killer apps/uses for it's admirable hardware versus going into producing TV shows and movies because Hollywood people are fun to hang out with.

Cook did his job. Apple's supply chain didn't collapse and almost kill the company like in the 90s. But I hope we see some of the old innovative spirit come back. I want that "wow" moment again where I don't just get an iteratively improved version of what I already have but something new!

I don't follow Apple very closely, but given this is coming right after the AI leadership shakeup and at a time where Apple's AI story is being debated, the thought did pop into my mind...

This reminds me of Ballmer leaving Microsoft. Strictly by the numbers, he was a very good steward of the company at the time, but for various reasons (in his case, at least partially related to optics) he was considered unsuitable to lead Microsoft in its cloud era, and so he left and cleaned up a lot of house in the process.

I honestly don't know what the best AI story is for Apple, but I appreciate that they are pushing the envelope on on-device inference, however under-utilizied it may be at the moment. I think this is going to be essential to keep AI widely accessible in the long term, because everyone else is incentivized to try to lock it up in their data centers.

This made me sad. I moved out to Silicon Valley a few months after Jobs passed. I remember feeling so hopeful and inspired that technology could make the world a better place, and I saw the same in other founders. Today I look around and feel ashamed of the tech industry. The founders don’t talk about changing the world anymore, they just have dollar signs in their eyes. It’s been a long time since I saw any technology that felt inspiring the same way it used to feel.

> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI

Tim Cook, 2023:

> Lawyers suggested Cook himself was involved with how the warning to App Store customers would appear, recommending an update to the text that appears when the external links were clicked. In one version, that link warned customers they were “no longer transacting with Apple.” Later, the link was updated to subtly suggest there could be privacy or security risks with purchases made on the web.

https://techcrunch.com/2025/02/24/apple-exec-phil-schiller-t...

Tim Cook is a master of supply chain logistics and was the perfect choice to scale Apple into global production.

As global supply chains collapse; as Apple fights for fab space with Nvidia, and loses; and as Apple releases products like the five-core Neo, which can monetize a stock of six-core phone chips with single-core faults, and they're still stocking out; transitioning to a CEO with a hardware background will enable a different set of strategic choices.

Mr. Cook is jumping before Apple is pushed, but that's not the same thing as a move being unforced.

I'm starting to get a little excited! This is going to be quite a decade.