The article goes into some detail on the extra effort required to implement FPU hardware emulation on a platform that did not especially support it.
Modern implementation of FPU emulation might be more straightforward.
I haven't worked with FPU emulation on microcontrollers, which is probably the most common use case these days.
Was this price point a deliberate market differentiator, or was there some special sauce within FPU that was otherwise difficult to attain?