More importantly, the claim that Hz is inappropriate for non-periodic phenomena is false. Many random processes have a well-defined Fourier transform, and reporting the intensity of random fluctuations in a frequency-range is standard across signal processing, neuroscience, finance, and physics. The unit doesn’t imply periodicity of the process itself. It implies that we are working in the Fourier domain, which applies as much to periodic signals as to stochastic processes.
If you want to characterize web request traffic properly, the right question is what the arrival process actually looks like. A single scalar whether in Hz or Bq throws away almost all of that. In all cases, you have to think carefully what your underlying assumptions are and what the reported number actually measures.
The authority on the definition of SI units is very clear:
> The hertz shall only be used for periodic phenomena and the becquerel shall only be used for stochastic processes in activity referred to a radionuclide
Usually, no radionuclides are involved in web requests.
[R] = Ohm
Never [Ohms]