FRESH

Hacker News

Schlitz Is Gone, but First It's Getting One Last Hurrah

55 points by NaOH

by basch

4 subcomments

Buried at the end of the article is the real story. "Schlitz" hasn't existed since the early 70's. They cut costs and ruined the formula and brand. In 2008 it was "revived" and a new beer took the name. Now someone else is brewing a completely different reconstructed formula for "the last batch" and throwing the name on it, again. And im sure itll happen again and again after that.

by cf100clunk

1 subcomments

''The beer that made Milt Famy walk us''
https://www.realnothings.com/famous%20jokes/miltfamyjoke.htm

by pretzellogician

0 subcomment

Not to be forgotten, Steely Dan's unreleased jingle for Schlitz: https://milwaukeerecord.com/music/listen-to-steely-dans-long...

by bookofjoe

0 subcomment

Growing up in Milwaukee in the 1950s/60s,
"Schlitz — The Beer That Made Milwaukee Famous" was so ubiquitous that it created a permanent engram in my brain.
The slogan was in giant animated brightly lighted letters on the tallest building in downtown Milwaukee.

by TMWNN

3 subcomments

Is Schlitz the beer company that Laverne and Shirley work for before moving to LA?

by khazhoux

1 subcomments

At my house, my dad always drank Schmidt’s Gay. Before the divorce, that is.