But handing over responsibility for the exterior is quite questionable IMO.

To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you.

I wonder what political struggle was behind that within Ferrari. I can't imagine this design was received well, and I doubt that Ferrari actually asked for help on exterior design. It's more likely that Jony Ive demanded it...

(Also the fact that they presented the interior much earlier than the exterior could be an indicator for internal disagreements...)

Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )

P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.

My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer.

These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have'

The target buyer is probably more like Dubai housewife with kids.

They have a different aesthetic. They LOVE their iPhone.

Everyone hating on it probably needs to reconsider. There's almost 0 chance that a company like Ferrari did this to not embarrass Jony Ive.

They legitimately expect this thing to sell to its target audience.

I know it’s Ferrari, but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant.

The suspension may be cleverer (and more expensive) and the tuning (or coding) of the power delivery may be different, but underneath it all this does not have a 5x higher BoM than a Model S Plaid. And without the ‘benefits’ typically sold by Ferrari to justify their price point (e.g. heritage, F1 association, high-revving flat-pane crank engines, F1-derived gearboxes, handling, the typical Ferrari appearance) the price premium seems ever harder to justify.

For roughly 17% of the price.

And it looks the same.

What an abomination!

(You can probably find similar Chinese EVs that also outperform similarly.)

Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].

> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.

[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...

It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.

https://www.ferrari.com/en-EN/auto/250-europa

Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari signature details now. It's very cool looking and could be a banger with a $50-70K price tag produced by a Lucid or some other US car neo-brand.

I find it quiet disrespectful to ignore Italian craftsmen and Flavio Manzoni (head of design) particularly by Ferrari management as they assumed that they have to hire "tech" guys to make tech product as local engineers and designers couldn't solve so complicated task. Manzoni team would introduce something like 12 Cilindri in sedan form and it would worth every pence of whatever price tag they would place for it.

https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...

This sounds kind of fun. It’s curious they weren’t allowed to drive though..

> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.

Be careful not to take the Jaguar road for there is no coming back.

In other words, they made an EV do wroom-wroom?

https://en.wikipedia.org/wiki/Hyundai_N_Vision_74

This looks like a child's toy.

The top EV manufacturer started as a battery company. The second place EV company started as an EV company.

Various ICE manufacturers have spent decades innovating and refining ICEs and building logistics chains optimized for ICEs.

The big problem that the high end ICE manufacturers have is that the things that made them special in the ICE market don't apply as well in the EV market.

You can potentially justify 6 figure price tags if you're in the luxury market. Hire famous designers, pay for premium materials, and leverage your brand name. If you want to sell cars for 6 figures based on performance, they actually need to perform significantly better. There are a bunch of much cheaper EVs that have better performance.

Just jacking up the price and relying on conspicuous consumption is how you get the Fyre Festival.

The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.

Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.

The front profile is hideous too.

I like the front. I like the interior. Controls and touches look great on video.

But rear is awful. So far anyways. Reminds me of this Chevy Impala model family:

https://www.rvinyl.com/products/chevrolet-impala-2000-2005-t...

Compare that to the next car on the list, now that's thrilling.

https://www.ferrari.com/en-EN/auto/849-testarossa

The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.

I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.

This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?

It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.

In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…

I assume some of it will be adopted from the industry in the upcoming years. Now that regulators are pushing back on touch displays, the integration of tactile buttons with software will be the move forward you still need to have a physical mechanical button it is better in terms of muscle memory and cognitive load. I never understood the central display abominations that car manufactures keep pushing however the rotation and adjustment of the position make it a little more bearable, Audi[0] had figured this out like 20 years ago with the retracting screen in the dashboard, give the users the ability to hide the display it makes the whole interior cleaner and the driver can focus on the driving. I still don't understand the push with the piano black plastics it looks awful this material needs to go from the car interiors once and for all.

I think Ivy did its job great here despite some design decisions the vision and the direction is the goal here with this car the blending of software with mechanical parts.

It is somehow funny tho that it took a designer like Ivy to work on a car project to push for things like that, like who are the people working in the design departments at those companies, the cars that are releasing in the last 5-10 years in terms of interior design are to say at least uninspiring for their price tag.

[0] - pop up screen in interror of #Audi https://www.youtube.com/shorts/TUgqDlzuiFQ

The display & controls do look very nice!

I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).

> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.

https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...

The article mentions low center of gravity and 0-60 time. At 2.5 sec, I'm not sure this is much of a differentiator. Teslas can match it, but even a full-sized work truck is already hitting 3.5s. BMW sedans sit at 3.1s. Sure, the Ferrari is a bit faster, but I'm not convinced it's a qualitative difference.

I wonder how it corners. There's no mention of weight in the article. That's been the main differentiator I've noticed between EVs that feel sporty and ones that handle like a pickup truck.

I also wonder how many people will immediately turn off the "authentic sound". I get that the octegenarian crowd is still running the global economy, and likes their lumbering shitbox tuned-exhaust gas guzzlers, but I don't see many gen-x'ers (hitting 50!) or younger that prefer gratuitous road noise.

EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.

They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:

> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”

Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.

Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.

I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).

It looks weird/ugly because electric cars no longer need to be longer and have enough space for massive sport engines. Maybe we'll get used to it over time, still I would prefer the front of a Ferrari 458

The interiors look really nice, I'm a fan of the dashboard elements, blending touch with actual physical buttons.

It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.

Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.

Good for them for putting real effort into it. And not just making a cash grab.

This is absolutely not a car that screams "Ferrari" though.

It's just a powertrain change why mess up all the styling.

A "McLovin Testostero"...

A Ferrari is about driving, and while it wouldn’t surprise me that the driving experience is generally the same as most EVs I’m unwilling to dismiss this based on looks alone.

How do two people get in at the same time? Both go for the door handle right next to each other then let the other get in first because there's not enough room for two to get in at the same time on one side.

I find the interior quite adequate for an EV, not too minimal neither gaudy. It does look like an interior designed by the iPhone designer, though. It would be a great interior in any car.

It seems this will be one of those divisive designs, because it totally broke with the Ferrari tradition.

Granted, that is not the market that would buy a Ferrari, but one of the point of buying luxury cars is the status they grant. There is not much status in a car mocked by the public.

“I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry. Take the Prancing Horse off. At least the Chinese won’t copy this car”

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.

Man, I miss the 90's. Best decade for electronic music ever.

Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.

It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?

Looks like a school project not the kind of thing from a proper automotive designer.

Nothing about this conveys fast, lightweight, Italian sports car.

It would be a great car at about 20% of the price.

I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.

Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.

"Hmeep!"

Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.

so how does this reflect the Ferrari history. maybe this should've been a Maserati project.

unless they were going to put massive electric motors or some other performance thing that's electric & not seen in other cars.

https://www.youtube.com/watch?v=K-o0r2zSgCE

Like I mean, isn't there a risk of the driver slapping or pinching a passenger that is boarding while shutting his door without taking enough care?

You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.

So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?

"Certain brands, certain styles cannot switch to electric; the Green Deal doesn't apply to everything. Some machines need pistons!"

Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.

Finally! Electronic sound is fine if it is the actual sound of the car instead of some fake recording of a v8

https://www.youtube.com/watch?v=K-o0r2zSgCE

Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.

For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.

Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.

If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

At least that’s the demographic I think they’re quietly going after.

This is totally impossible to read without hearing it in Ive's soothing voice.

Can't believe they are asking 600k for this thing.

It is almost like Ferrari is trying to punk its customers.

Ps. Everyone is hating it on FerrariChat

And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?

We want your car, but electric.

All people want is an electric Audi allroad. Instead, we get an e-tron.

All people want is an electric V90 wagon. Instead we get a polestar.

All people want is an electric Jeep Wrangler. Instead we get "Recon EV".

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.

It's a nice idea and it won't work.

Steering wheel looks like its trying to be old school, but really shouldn't be.

My eew comment is the design of the body

But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine.

Looks terrible. But they know it.

Sure it’s fast, but a Corvette ZR1X is faster. I’d rather take a ZR1X to a custom shop and have them redo the atrocious Corvette interior.

Edit: I’ll acknowledge that I’m not the kind of person to buy a Ferrari even if I could afford it, so maybe Ferrari doesn’t care about my opinion, but I feel like Jony Ive pulled an “emperor’s new clothes” on the Ferrari execs.

Typo on the Ferrari website...

This looks like if an iPod Mini had sex with a Norelco Shaver.

Well, just history now.

Unbelievably ugly stance.

Jony Ive without Steve Jobs micromanaging/editing/curating his design, is just another mediocre designer.

Oh. No price?

So is this what it takes to get nice physical buttons these days?!?

Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.

Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.

Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.

Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.

Then again the uproar might be the point of the experiment.

Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.

This is more like his mouse designs than his imac design.

And just to be sure you get it, "Ferrari" is also spelled out.

The supercar EV market had such huge potential to innovate and inspire but no we decided to follow these average EV design trends instead.

I like the handles on the interior display

Nothing new to see here, plenty of high end watches and luxury bag makers do the same.

this is but Ferrari’s Fiat Multipla moment

case closed

Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.

This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?

It’s time for Ive to stop working.

the phone screen shots show a pathetic 270km range...

PS - its a real shame because the inside is perfect

Even the color they chose for the reveal speaks to me like "rich luxury car without personality"

Maybe there's a reason why I'm not a designer.

https://www.ferrari.com/en-EN/auto/250-gt-berlinetta-lusso

The interior is head and shoulders the best I've ever seen in a car too.

Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.

Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless!

Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.