- I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
by cbdevidal
10 subcomments
- What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository.
Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.
- The stock fell down to the price it was a SIX days ago. It was even lower at 321$ 11 days ago. Guess the guardian forgot to mention that.
https://finance.yahoo.com/quote/RACE/?guccounter=1
til ferrari's ticker is RACE !
- Probably have to turn it upside down to charge it
- I don't think this looks bad but I think this will look dated very fast. The exterior looks like a continuation of the last 20 years of car designs in general, not an update to Ferrari design. An exception is the rear-end which is a good take on the F40's rear end. A larger nod to older designs, like the modern Dodge Challenger or Ford Bronco would be nice to see. I'm sure if you talk to Jony Ive he will explain the Ferrari inspiration behind each subtle curve but it is not obviously a Ferrari at a glance.
On the other hand, it's a five-seater and an attempt to make it look more like Ferrari's iconic cars could also end badly.
The interior and interfaces look great. Even if the roundness of interior is not your cup of tea, figuring out the right balance between tactile buttons and touchscreen is really important and they might have nailed it.
- There is some chat as to why it looks like that shape below [0]. In short no engine space constraint & aiming for efficiency rather than downforce.
https://youtu.be/K-o0r2zSgCE?t=2162
- Definitely some Toyota Prius vibes. They certainly should take some design risks, but not in the direction of an everyday commuter. I can only image the amount of patting on the backs the Ive team gave each other. Good job guys, on to the next project.
- Without the badging I wouldn't have guessed Ferrari.
by frankdlc222
2 subcomments
- I’ve never really understood why electric cars need to look so visually different from gas cars. I feel like if more EVs just looked like normal, great-looking cars, a lot more people would probably be interested in buying them.
by hackerbeat
0 subcomment
- Very ugly car indeed. Lightyears away from the Ferrari brand.
Also, 99% of cars are ugly these days. They all look like angry vacuum cleaners.
- Considering that Ferrari has been making very ugly cars since about 2004 thanks to their penchant for overexaggerating every single design feature, it's somewhat surprising that they managed to keep it up despite hiring an outsider. Even moreso that they somehow managed to do that by swinging in the complete opposite direction and simplifying everything as much as they could. The Roma and Amalfi show the design language they're currently using after abandoning the caricature that started with the F430, and yet they chose this instead.
by vjvjvjvjghv
1 subcomments
- Looks like a nice Kia or Hyundai.
- Divisive. there is someone who liked it?
- It’s fine looking car.
It isn’t a fine looking Ferrari or even close.
by chronolitus
0 subcomment
- The design says: "Look at this nice Ferrari-branded toy car! You should have one in your garage, it would look cute next to your real car (_Real_ Ferrari, gas engine, looks like a sleek lion about to eat its prey)". In that sense, it might be perfect - for a brand that's not yet certain that it can stay true to itself in a EV-only world?
- As someone who is not in the market for a Ferrari, I feel like I am crazy for actually kinda liking the look of it? (The blue is bad, they should have used the red one for all of the marketing)
I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand?
They even said "entirely new Ferrari".
I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.
- Funny that its failure is in being too chubby, when Ive was famous for making Apple products overly thin (think butterfly keyboard).
- Marques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever"
https://www.youtube.com/watch?v=6Reu1WS3BhM
by awesomeusername
0 subcomment
- No one I know with a Ferrari drives it more than a few dozens of km.
- Before I saw the car, I figured the response would be overblown like many are these days, but yikes that is really an uninspiring silhouette.
by wildredkraut
0 subcomment
- I can smell the headline "Apple acquires Ferrari".
by TheChaplain
0 subcomment
- The Ferrari Testarossa (F110) is probably the most beautiful of their line IMHO, hair-rising roar it has too.
by HardwareLust
0 subcomment
- Holy shit is that thing ugly, both inside and outside. Hiring Jony Ive was a huge mistake.
Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.
- Reminds me of Homer Simpson designing a car for his half brother and making him bankrupt.
by ExoticPearTree
0 subcomment
- The front looks very not Ferrari.
- The design is reminiscent of a Honda e
- Looks mostly like a bloated american car. The absolute worst design standards based around SUV and Truck styles. Probably the wrong time to align with anything USA.
- It’s just not an attractive design at all, and stat-wise it’s laughable compared to a Tesla, especially at that price point. There’s no way this sees production. If anything, this just harms the Ferrari brand.
by ChrisArchitect
0 subcomment
- Related:
Ferrari Luce
https://news.ycombinator.com/item?id=48271629
by throwfaraway135
0 subcomment
- Am I the only one who was impressed by the interior design? But yeah, the body is ugly as hell, I think it lacks aggression in the design.
- kind looks like an oversized toy. man and what the heck were they thinking of using blue? jesus.
- [dead]
by saltyoldman
5 subcomments
- The main mistake made here is that the color is a weird sky blue. The actual shape looks great - just needs to be red.
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