The angle that wasn't obvious to me until I had to explain it: these tools sell to the same Google search but completely different teams. Tidio is for a 1-3 person shop on a single channel, Intercom is for a 50+ person B2B SaaS with a sales team and budget, and Wexio is for teams whose customers come through multiple messaging apps (WhatsApp/Telegram/Instagram/Viber) and want a full web widget too without per-resolved-conversation AI markup.

The biggest structural difference is AI cost: Intercom's Fin charges ~$0.99 per resolved conversation, Wexio lets you BYO OpenAI/Anthropic/Gemini key and pay the model directly at ~$0.001-0.003 per resolved conversation. At 5k AI replies a month that's ~$4,000 vs ~$50 for the same job.

Our web widget (home + news + FAQs + multi-language + passkey/JWT auth) ships in June 2026. Article is honest about that being not-yet-live. Curious which of the three you'd pick for your stack.