Just out of curiousity, did you attempt the traditional agent and publisher route and if so any learnings you'd be willing to share with someone who'd like to go down that route?

Love from www.inkican.com

They’d run out of cash in twelve weeks. Of course, nobody knew this except for Terry—as a founder, Terry carried that burden alone. He protected his team from the dire reality so they could focus on shipping the goddamn product.

... The burden of running out of pay for the other guys is casually not mentioned?...

Unless your only audience is startup founders I might just replace it with some different phrasing...

He didn't want to distract his team while also fearing about being able to keep paying them...

Just my 2c to make the average reader care more :))

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It was too late to review the flashcards on which he had collected the toughest questions venture capitalists had asked him.