Macs

  MacBook Neo: $699 (up from $599)
  13-inch MacBook Air: $1,299 (up from $1,099)
  15-inch MacBook Air: $1,499 (up from $1,299)
  M5 MacBook Pro: $1,999 (up from $1,699)
  M5 Pro MacBook Pro: $2,499 (up from $2,199)
  M5 Max MacBook Pro: $4,099 (up from $3,599)
  iMac: $1,499 (up from $1,299)
  M4 Max Mac Studio: $2,499 (up from $1,999)
  M3 Ultra Mac Studio: $5,299 (up from $3,999)

  iPad: $449 (up from $349)
  11-inch iPad Air: $749 (up from $599)
  13-inch iPad Air: $949 (up from $749)
  11-inch iPad Pro: $1,199 (up from $999)
  13-inch iPad Pro: $1,499 (up from $1,299)
  iPad mini: $599 (up from $499)

  Apple TV 4K: $199 (up from $129)
  HomePod: $349 (up from $299)
  HomePod mini: $129 (up from $99)
  Vision Pro: $3,699 (up from $3,499)

However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course.

Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.

In December Best Buy had a $1999 configuration of the M5 MacBook Pro on sale for $1749 and I scooped one up. Now that model is $2199. I suspect I could sell the computer I've been using for 6 months at a profit, which is just bizarre. But then of course it would cost a lot if I wanted to replace it.

Speaking of which, what's the timeline of the RAM shortage ending? I have no sense for whether it is going to be (for example) 6 months or 3 years.

What's worse is that this is probably going to get worse. My angel investment group is getting inundated with pitches that amount to building an RX-6000 with 96GB of RAM and installing a local model to do "thing X".

So even if the OpenAI's of the world stop trying to use up all the RAM, you're going to have thousands of start-ups pushing local models.

We are truly entering the dark ages of personal computing.

Or, this could just be a convenient excuse to get even more margin.

The same spec machine I got yesterday is now $2800 more.

The thing I'm keeping my eye on is iPhones. I destroyed my iPhone on a multi-day hiking trip a few years ago and, for international travel, I really like having a workable backup which, if I could even find it, my iPhone X isn't at this point. Could buy something used I suppose but probably better just biting the bullet and getting something new.

I priced it out today. The same spec (I think) is $2,000 more expensive.

I wasn’t expecting a jump that big. I can’t justify carrying around an $8,000 laptop.

I'm betting that Apple is betting that the fed isn't going to get it together and whip it in time.

[1] https://www.nbcnews.com/business/economy/may-inflation-repor...

Also, leave the multi-trillion company alone

> M5 MacBook Air - $949.00 (now $1,299.00 at Apple)

M5 MacBook Pro - $1,549.00 (now $1,999.00 at Apple)

https://www.macrumors.com/2026/06/25/beat-apples-price-hike/

I'm relieved.

All the people running any computer appreciate.

Just bought a MacBook Air that I didn't need to hedge in case my current laptop breaks down. Won't be buying it at the higher price.

and then the monkeys paw curled

I fully expect the air to last me at least another 6 years or so for my use case. The thing is a beast.

Compare this to a Dell laptop I bought when I started college, that thing was 850 dollars and died on me within 3 years. For Apple, I could justify spending more (maybe even 20% more) considering both Apple computers I’ve had feel extremely fast. The only reason I dropped the 2019 MBP was battery fatigue (and I probably could have repaired it for 100$ and gotten another 3-4 years out of it. But the new air was just too attractive).

I knew i should have bought a maxed one when i had the chance...

But as soon as I heard Cook say they're planning price increases last week, I ran out and bought a 15" M5 Air 24GB/1TB for $1444 at MicroCenter.

The M6 Pro/Max MBP generation is going to be super expensive given the RAM and storage costs, brand new design, OLED, and TSMC N2 node.

On the flip side, this makes PC options with GPUs more attractive.

I’m interested in running local AI models.

One fix for this problem: Allow US companies to buy memory chips from China. I saw an article about a month ago, that if my memory is correct in this, said that China is ramping up high-end memory manufacturing.

Fix number two: my country (USA) should cease and desist with the craziness that is data center buildouts for AI.

Clearly ‘BIG MONEY’ always needs a new thing (cloud -> crypto -> AI) and the powerful get what they want.

If the US Congress acted to benefit regular people rather than special interests (both party's are corrupt, disbelieve that if you want to live in a fantasy land) then anti-dumping laws would be passed.

If all companies and individuals paid the real price for tokens, then we collectively would work more efficiently. As is, the filthy rich get even filthier, and regular people will get screwed.

e.g. The HomePod and HomePod Mini share the same amount of RAM, but the HomePod is up $50 while the HomePod Mini is only up $30.

I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.

Not that they will start making memory themselves, but they have bankrolled production expansions in their suppliers before in exchange for guaranteed supply.

In any case, if my guess is right, it would take years to take effect.

And if that is not true, perhaps it isn't really a commodity at all.

I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell on services, I would’ve expected either both of those or neither to get dinged.

Oof. That and October delivery. I wonder if the intent here is basically just to signal to the market where the M5 Ultra Studio is going to start.

Absolutely awful timeline where the value of a PC goes up with time.

Outsourcing was a great idea for making America, your home, lose. Oh well.

Ternus can’t come fast enough to revamp their corrupt management system and actually innovate again.

Shielding is one way to describe it. Another is that you were overcharging so much earlier that you could absorb it.

Or are they also sharing the pain with the customer and partially increasing prices only?

Honestly Jassey, Zuck and Tim Apple are prob on the phone with Donnie. If oil companies are “gouging,” what is 85% margins on memory, threatening the whole bull run and raising compute, Killing AI, and raising iPhone/computer pricing? Countdown to DOJ antitrust case is ticking.

To be clear: I understand how markets work, Im just quoting Donald Trump's tweet from yesterday calling oil companies gouging, and I predict government intervention and polital pressures regardless of economic realities.

I think this one paid off for all my other bad timings.

Edit: I paid $6,400 after taxes and the same setup is now at $9,850 before taxes. Whoa!

I suspect that these price increases will stick around permanently (or at least for a long while).

How is that calculated?

$500!! I mean that's not crazy surprising given price increase in the components I'm trying to buy (ram and hard drives, maybe an SSD) but damn. The M6 is probably the next laptop I'll get, I can only hope that component prices have calmed down by the time it's released but I'm not holding my breath.

Just look at what AI (in the form of LLMs) is doing to the rest of the computing industry because of throwing insurmountable levels of debt into data centers instead of researching efficient methods for running 1TN+ parameters language models locally or even to gain the same performance, intelligence equivalent without such large parameters.

It just tells you that AI is at the point where personal computing is going to price out a lot of people if it doesn't get cheaper. Until there are viable efficient methods in running 1TN+ parameter models or a smaller model performing at the equivalent or better than frontier models, we will continue to see more of this in the future.

Dont get the panic. :)

There is also no option for instalments and bank also refused loan as asset purchase.

Cool.

M5 Max MacBook Pro: $4,099 (up from $3,599)

M3 Ultra Mac Studio: $5,299 (up from $3,999

How can this be explained with price increases in Ram prices?

Come on Apple, don’t be so greedy. Make money but don’t bleed us.

Is this really the future we wanted?

In other words, we have to protect our billions of cash from burning.

They could keep the prices down, but then again for these C-suites everything should go up, right? Who cares if the market is “ready” for price jumps? Who cares when HDD, memory manufactures prioritize Sam Atmans? Heck, half-made, buggy games now starts at $80 price point.

It’s unfortunately billionaires’ world.

Now all of the businesses who use Apple products as an input are more likely to raise their own prices, etc. This is how inflation happens across the economy. Trade war leads to price increases on Apple's inputs, Apple has to raise prices, etc.