Boo-freaking-hoo. Cry me a river, poor streaming services without the technical know-how to calculate an ad’s volume. We can’t expect them to know how audio works!

> Additionally, as the opposing groups previously pointed out, streaming services must contend with a broad range of output devices, including TVs, tablets, and phones.

See, that’s just flat-out lying. What’s this mythical circumstance where playing audio A at the same volume as audio B on one device will magically make A louder than Bon another? Especially when dealing with server-side ad insertion, as the article discusses, where the service has full control of the input files and the output stream? This reads like a restaurant trade group claiming that it’s impossible to know how much salt they put in the gravy.

Two reasons:

Highest quality available for every media. Bluray remuxes are a game changer, when available.

Every media in one app.