OpenAI has also held the same stance in the past, hence the original plan to make everything "open".
Now ChatGPT and the $20/month ($10/month in developing countries) are a good way to make these tools accessible. Anthropic did this. This was fine. It hurts the poor to pay, but they can still pay for it.
But the new proposal to remove subscriptions is worrying.
Fable itself is worrying. It was terribly communicated to the media. It seems more like a model below Opus which is designed to run for several days straight, effectively replacing human oversight.
It's not cheap because it's not designed to be cheap. It's built to be cheaper than humans.
I've found Claude and GPT have converged again. The LLMs are bound to be commoditized, in 6 months, some open-source LLM will step in.