Well:

> Our search results are generated completely objectively and are independent of the beliefs and preferences of those who work at Google.

Google was already lying back then, but several years later, they skew and distort everything. All the ads that infiltrated Google here also broke it. I think when a search engine becomes addicted to the adMoney, it can not function objectively anymore. The conflict of interest is just too strong. Evidently nowadays this is much easier to see than in 2004.