Businesses don’t operate based on revenue. They operate based on profit. They operate based on operating expenses. They operate based off of free cash flow. Showing off revenue and number of accounts is showing off a tiny portion of the picture, and says nothing about the health of a business.

If you’re looking to ‘be open’ about the health of your business, then the operating costs would be shared, the amount the founders are ‘taking out’ of the business in dividends would be shared.

There are businesses that operate 20MM a year in revenue, but practically speaking are broke, because of the way the business is being run.

So for folks that don’t know better, this is a very cool thing ente is doing. For folks that run businesses and know better, this is a way to show off and ‘gain cred’ without actually having to be open about how the business operates.

Revenue: https://buffer.com/metrics

Expenses: https://buffer.com/transparent-pricing

Salaries of every employee (which seems like PII to me): https://buffer.com/salaries

And more: https://buffer.com/open

When you share albums with someone else, the key is passed in the URL. Nothing prevents Ente from grabbing the key and decrypting all the data at this point.

So it's basically "E2E, trust me bro".

Or am I missing something?

$1M ARR seems low though.