- Hololive is huge and they definitely take a decent cut for their efforts. But why do people sign with them? The short answer is that they're a well oiled machine where people go through a sign up process where they create a test video etc. If accepted they're placed into groups (such as Hololive English) etc., but at the same time they also get to interact with all the other groups which immediately raises their popularity significantly.
They also look for some other related skills, for example probably all of the English group can sing semi-professionally on a stage etc.
In general your success is pretty much guaranteed once accepted, it just becomes a question of scale.
- Downsides: Usually the vtuber character, name, image and all other related copyrights belong to them. If there are disagreements then you can leave depending on your contract, but you can no longer use that character in any way. For example Nimi Nightmare used to be Fauna in Hololive, but she left and restarted on her own, whereas some other really popular streamers left but never seemed to resurface.
In general they also don't seem to collaborate much with vtubers outside of their space, so I'm sure there are some rules in play there.
If you're genuinely interested in becoming a Vtuber, the barrier to entry is surprisingly low. You don't necessarily need to commission a custom model or a unique character design. You can use one of the VR avatar generators, which is what my avatar is based on, or even start with a modified VR avatar if its license allows it. That's actually a pretty common approach in the indie scene.
As the article mentions, the market is definitely saturated, so I wouldn't go into it expecting to make a lot of money. For what it's worth, a large number of Vtubers don't even meet YouTube's monetization threshold. Personally, I think that's part of what makes the community interesting. I tend to enjoy following smaller creators more than the big agency names.
One thing I'd add is that I think the article overgeneralizes the AI topic a bit and leans more toward wishful thinking. A lot of the hesitation around AI, especially at major agencies, comes from the fact that their character designs are often commissioned from well known artists. That creates a relationship between the performer and the artist, often referred to as the "Mama" or "Papa" relationship, and there can be a lot of sensitivity around how those designs are used. To be fair, those dynamics can show up in plenty of situations besides AI.
If you don't have those constraints, people tend to be much more relaxed about AI. Some creators who rely heavily on fan art are naturally more opinionated about it than others, but it really varies from person to person.
https://finance.yahoo.co.jp/quote/5253.T?term=2y
https://finance.yahoo.co.jp/quote/5032.T?term=2y
The stock prices are not great all things considered- I think that the vtuber audience needs something new/different to broaden beyond it's current market base AND I think investors would rather put money into AI related stocks than IP/vtuber related stocks.
If you are into the tech behind mocap this community is a fun place to explore.
And now anyone with a phone https://www.youtube.com/shorts/i2hpLm9CEVU
well at least my generation hasn't destroyed the world, so they weren't completely right. Yet?
It can be a very good trade-off between the sloppy AI and the boring lectures.
I can see myself doing this in the future, but why they need agents for VTubing, is it because of VTubing platform, marketing/promotion or payment?
Obligatory VTuber Wikipedia entry [1].
[1] VTuber:
where routine benign things such as playing an offline game with a character that didn’t look like you and a different gender was considered to mean something it didn’t, outside of the gaming community